There is a difference between a human eye and what a search engine sees. Therefore, we need to add additional information for the search engine - so that they understand what the content of the website is. If it is sloppy here, it costs many kroner in extra advertising, which could have been free if the right SEO was done by web designers.
When we create a new website, we think of SEO right from the start. So everything we enter is coded for search engine so that titles, text, images and metadata come in the right place.
SEO is a continuous job, so setting aside money for such a job every month is worth its weight in gold. We have packages from NOK 690, - so it is not a big effort you need to put in it.
Think SEO in everything you do on the website.